What are CPM & eCPM? Cost-Per-Mille (CPM) is a payment model used in mobile app and game advertising that charges the buyer per mille (1000) impressions delivered within the publisher's mobile app.

Once a content maker reaches a certain threshold regarding video views and subscribers, they can start earning advertising revenue from the advertisements that run before and after and in the middle of their videos, which is a good way for them to pay for their gambling exploits and make a profit too.