The AIM-listed business, whose Nordics and Latin America-facing brands include Bet90 Sports, said online gambling pioneer Blandford will begin his 5️⃣ work with immediate effect.

Blandford, who founded Sportingbet in 1998, also serves as the chairman of both Gambling() and FSB Technology.

Ronny 5️⃣ Breivik, interim executive chairman of B90, said: “Mark has pioneered the development, financing, and monetising of digital Pay2Play entertainment companies 5️⃣ over the last 15 years and having worked with him previously at Sportingbet, I am extremely pleased that he has 5️⃣ invested in B90 and has now agreed to become a strategic adviser to the company. His experience, advice, market insight 5️⃣ and knowledge, as well as his network of contacts, will be invaluable to us as we embark on the next 5️⃣ phase of our growth.”

Mark Blandford

Blandford said: “B90 is determined to make more use of the opportunities afforded by its listing 5️⃣ on the AIM market, particularly as it is one of the few stock market-listed online bookmakers and gaming companies on 5️⃣ that market at present. I look forward to supporting Ronny and his team in identifying and monetising these opportunities.”